Privacy Policy

Information We Collect

We collect information that you provide directly to us, including:

• Personal identification information (name, email address, phone number, date of birth)
• Health and medical information necessary for providing eye care services
• Insurance and billing information
• Appointment history and communication preferences
• Information you provide when filling out forms or surveys

How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our eye care services
• Process appointments and transactions
• Send appointment reminders and follow-up communications
• Respond to your comments, questions, and requests
• Communicate with you about services, promotions, and events
• Comply with legal obligations and professional standards
• Process insurance claims and coordinate benefits

Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• With healthcare providers involved in your care (with your consent or as permitted by law)
• With insurance companies for claims processing
• With service providers who assist in our operations (subject to confidentiality agreements)
• As required by law or to protect our rights and safety
• With your explicit consent

Protected Health Information

Your medical information is protected under the Health Insurance Portability and Accountability Act (HIPAA). For detailed information about how we handle your protected health information, please see our HIPAA Notice of Privacy Practices.

Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of sensitive data in transit and at rest
• Secure access controls and authentication
• Regular security assessments and updates
• Employee training on privacy and security practices
• Physical security measures at our facilities

Your Rights and Choices

You have the right to:

• Access and receive a copy of your personal information
• Request correction of inaccurate information
• Request deletion of your information (subject to legal requirements)
• Opt out of marketing communications
• Request restrictions on certain uses of your information

Cookies and Tracking

Our website may use cookies and similar tracking technologies to enhance your experience. You can control cookie preferences through your browser settings. We use:

• Essential cookies necessary for website functionality
• Analytics cookies to understand how visitors use our site
• Preference cookies to remember your settings

Children's Privacy

We provide services to patients of all ages. For patients under 18, we collect information from parents or legal guardians. We do not knowingly collect personal information from children under 13 without parental consent.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us: